DARE TO DO DIFFERENT

I work as Creative Lead/Senior Art Director and I have spent all my working life in advertising. Throughout my career, I’ve worked for a lot of exciting brands and I have experienced most types of clients and products.

I strongly believe that communication can make a huge difference for both society and brands to move forward. In my work I always strive for creative ways reaching the consumer and solving the clients challenge. I believe creativity can be the shortest way to creating results. Communications must bring something new and different to stand out from the rest and to be noticed.

Rasmus Saaby Bentzen

Freelance · Creative Lead · Art Director

 

CASES

 
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MADE BY DENMARK

HUMMEL X DBU

 
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THE ALL-WHITE KIT

HUMMEL X DBU

 
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YELLOW PRICE

SPAR X MIN KØBMAND

 
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THE SEX CHANGE

HUMMEL X DBU

 
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THE DANISH GENERAL ELECTION

WWF

 
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THE GREAT GRASS-PLANTATION

HUMMEL X DBU

 
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HERE'S TO THE LOCAL HEROES

GO'ON

 
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AEROCHARGE SHOE LAUNCH

HUMMEL

 
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PATCHWORK OF DREAMS

HUMMEL X DBU

 
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SHARE THE LEGENDS

HUMMEL X MULTIPLE CLUBS

 
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IN DARKNESS THE STARS SHINE BRIGHTER

HUMMEL X ASTRALIS

 
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FROM THE OCEAN TO YOUR DOORSTEP

SKAGENFOOD

 
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PAY WITH PEACE

HUMMEL X DEPORTIVO ALAVES

 
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NATIONAL KIT LAUNCH 2018

HUMMEL X DBU

 
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BRANDED CONTENT IN COVID-19 LOCKDOWN

3F X Nordic Entertainment Group

 
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LAUNCH OF AUTHENTIC CHARGE

HUMMEL

 
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LOYALTY CAMPAIGN

SALLING GROUP

 
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CAMPAIGN FOR LGBT+ RIGHTS IN RUSSIA

HUMMEL

 
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PACKAGING DESIGN PROJECTS

VARIOUS BRANDS

 
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PRICE MATCH GUARANTEE

FØTEX

 

· AWARDS ·
· SHORTLISTS ·
· JURIES ·

 
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CV

 

2020 - Present

SENIOR ART DIRECTOR
FREELANCE / BENOTICED

2007 - 2020

SENIOR ART DIRECTOR 
ENVISION

2007

ART DIRECTOR 
727 COMMUNICATION

2004 - 2007

ART DIRECTOR STUDENT  
MARSELIS MARKETING

SUCCESSFUL
COLLABORATIONS

HUMMEL

WWF

PUNKT1

FØTEX

EARTH CONTROL

SPAR

GO'ON

SKAGENFOOD

SALLING GROUP

TULIP

TØRSLEFFS

EXPERT

POWER

DANÆG

MENY

PETER LARSEN KAFFE

PICKWICK

DAGROFA

3F

INTERSPORT