BRANDED CONTENT IN COVID-19 LOCKDOWN
· 3F X NORDIC ENTERTAINMENT GROUP ·
Even though soccer supporters wasn't allowed in the stadiums during Covid-19 lockdown 3F found a way for them to show togetherness – even across clubs. Together with Nordic Entertainment Group the danish workers union, 3F, used their sponsorship of the danish soccer league to create a branded content campaign. The campaign told the story of how supporters follow their clubs in new ways, now that the stadiums were closed. Every game during lockdown was used to broadcast 3F-content.