Yellow price discount
Dagrofa

SPAR and Min Købmand continuously monitor the prices of other supermarkets and discount stores and adjust their own to match.

This message was the focal point when I helped SPAR and Min Købmand relaunch the low-price concept Yellow Price. Yellow Price were brought to life along with a number of other price concepts in a humorous universe. The objective was to raise awareness of the Yellow Price and thereby increase traffic to the two retailers.