CAMPAIGN FOR LGBT+ RIGHTS IN RUSSIA
· HUMMEL ·
We used the World Cup in Russia to take a stand against the lack af LGBT+ rights in the host country. We made statement t-shirt in rainbow colors our visual in a campaign driven by social media and outdoor ads. After the campaign the russian LGBT+ federation was invited to the Pride in Copenhagen to speak about the lack of rights in Russia. Hummel was awarded best brand at the Danish Rainbow Award as they dared to take a stand.